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Data analytics is the process of examining, cleaning, transforming, and modeling data to extract useful information, draw conclusions, and support decision-making. It involves the use of various techniques and tools to analyze data, uncover patterns, trends, and insights, and derive meaningful conclusions.

Key components of data analytics include:

Data Collection: Gathering relevant data from various sources, which may include databases, spreadsheets, text files, sensors, and more.

Data Cleaning and Preprocessing: Ensuring that the collected data is accurate, complete, and formatted correctly. This step may involve handling missing values, removing duplicates, and transforming data into a suitable format.

Data Exploration: Examining and summarizing the main characteristics of the data using statistical and visualization techniques. This step helps identify patterns and trends that can guide further analysis.

Data Analysis: Applying various statistical and machine learning techniques to uncover patterns, relationships, and insights within the data. This step often involves the use of tools like Python, R, or specialized analytics platforms.